Terms and Conditions

1. Terms and Conditions

Welcome to Petalens SARL! These Terms and Conditions outline the rules and regulations for the use of our website and services. By accessing this website or subwebsite suchas devapp.petalens.com or app.petalens.com , we assume you accept these terms and conditions. Do not continue to use Petalens SARL if you do not agree to take all of the terms and conditions stated on this page.

  • Intellectual Property Rights
  • Unless otherwise stated, Petalens SARL and/or its licensors own the intellectual property rights for all material on this website. You may view and/or print pages from https://www.petalens.com for your own personal use subject to restrictions set in these terms and conditions.

  • Restrictions
  • You are specifically restricted from all of the following:

    • Publishing any website material in any other media.
    • Selling, sublicensing, and/or otherwise commercializing any website material.
    • Publicly performing and/or showing any website material without proper attribution.
  • Governing Law and Jurisdiction
  • These terms will be governed by and construed in accordance with the laws of Morocco.

By using our website and services, you hereby consent to our terms and conditions. If you have any questions or concerns, please contact us at info@petalens.com.

Thank you for choosing Petalens services.

2. Privacy Policy

Petalens SARL. and its affiliates (collectively, “Petalens”) are committed to protecting your privacy and complying with applicable data protection laws. This Privacy Policy outlines how Petalens collects, uses, discloses, and safeguards information about you in connection with our Petalens apps, services, websites, and other interactions with you. We also describe the choices you have about your information.

  • Our Services
  • Petalens Services
  • Petalens social media management and social listening tools are accessible via our website. These tools allow you to bring together all your social media accounts for easy access and management through a single online platform and cross it with other online and offline news data and social media data. Through this platform, you can manage your social media, marketing, and advertising campaigns; engage with your audiences, schedule and publish messages, manage customer care communications, and analyze the results of these activities.

  • Social Networks
  • Any collection, use, and management of personal information by the social networks, including Facebook, Instagram, Twitter, LinkedIn, and TikTok (collectively, the “Social Networks”) are governed by their respective privacy policies and terms. When using Social Networks, you are required to comply with their privacy policies and terms. We recommend you carefully review their privacy policies and terms, as Petalens is not responsible for the Social Networks.

  • Third-party Services
  • Our Services also enable you to customize and connect your Petalens account to third-party services (“Third-Party Services”), including through apps you can access in the App Directory or which may be available to you via our platform. The collection of your information by these third parties is governed by the respective Third-Party Services’ privacy policies and terms. We recommend you carefully review their privacy policies and terms, as Petalens is not responsible for Third-Party Services.

  • Your Privacy Obligations
  • We rely on you to comply with applicable privacy laws when collecting, using, or disclosing information about individuals through the Services, including obtaining any necessary consents and providing any necessary notices (such as adding alerts recipients). If we receive any questions or complaints regarding your use of the Services, we will direct the request to you for further assistance.

  • Business Purposes
  • Our Services are not intended for use by children and should only be accessed by individuals who are at least 18 years old and are using the Services for business purposes.

  • What information do we collect?
  • We collect information about you as reasonably necessary for the following activities:

  • Using our Services
  • We may collect the following information when you use our Services:

    Account information:

    • our contact and profile information including your name, email address, organization name, phone number and address; your preferences such as language, time zone, and the types of communications you would like to receive from us; and image (if you choose to provide this). We may also obtain this information if you choose to use a social login service, such as Facebook Login, to create or access your account.
    • Billing and other payment information (if you sign up for a paid service or purchase a Third-Party Service), including payment method details, such as credit card number.
    • The Services you have acquired from us, including the type of plan, number of team members, and transaction information related to the Services.

    Content:

    • Your social profile information for Social Networks you choose to connect to the Services. For example, your Facebook profile information may include your Facebook username and profile image.
    • A specific location such as an address, a city, or a place (for example, a restaurant) if you choose to share this information.
    • Your messages, posts, comments, images, advertising, and other material you curate on and upload to the Services; and information that is collected from the Social Networks that you choose to connect to and which is displayed on our Services.
    • Social media content and other user generated content (for example, posts, comments, pages, profiles, likes, feeds).
    • Content that you may send and receive through Social Networks and other messaging services, such as SMS, may contain personal information of third parties. This may include information such as: names, photos, age, gender, geographic location, opinions, preferences, and phone numbers that are provided or posted by social media users.

    Logs, usage, and support data:

    • Log data, which may include your IP address, the address of the web page you visited before using the Services, your browser type and settings, your device information (such as make, model, and OS), the date and time when you used the Services, information about your browser configuration, language preferences, unique identifiers, and cookies.
    • Usage data and analytics, which may include the frequency of login, and the different types of activity undertaken by users such as frequently accessed areas of the Services.
    • General Location information, such as IP address and the region in which you are located when you are logging in and using the Services, in accordance with the settings on your device.
    • Customer support questions, issues, and general feedback that you choose to provide.
  • Surveys, events, marketing and other activities
  • Surveys, contests, events (such as webinars and in-person events) for those we host or are affiliated with:

    • Contact information, such as your name, email address, telephone number, organization name and address.
    • Participation, attendance, feedback and opinions.
    • General information about your organization that you choose to provide, such as annual company revenue, number of employees, and industry. We may also use service providers to obtain additional business-related information about your organization such as the legal name, size, and publicly available revenue, to assist us in offering services that are appropriate to your organization’s needs.
    • Social media: Your messages, posts and other interactions with our brand and social media accounts.
    • Email interactions and analytics: Information on how you engage with our emails such as email open and click rates, whether a link is clicked, which web pages are visited after opening the email, the type of browser and email clients you use, and general location (i.e. country and region) information.
    • Teleconference, videoconference, and other meetings: Your preferences, feedback, opinions and business needs; and recordings of these sessions if you agree.
    • Accessing resources (e.g. videos, whitepapers or case studies) on our website: Your name and contact information, and engagement analytics such as the type and frequency of resources accessed, viewed and downloaded.
  • Petalens Academy training
  • If you choose to enroll in training offered via Petalens Academy, we collect the same information that is required to sign up for the Services (see "Account information" above), as you will need a Petalens account to enroll. Where you undertake training courses with fees or apply for any of our certifications, we also collect billing and payment information.

  • Applying for employment
  • Our careers site or LinkedIn Easy Apply services collects information you choose to provide to us when applying for employment, which may include contact information, education and employment history, credentials, and LinkedIn profile information. We explain how we use your information here.

  • Browsing our websites
  • When you browse our websites, we collect information about you as described below, some of which is collected automatically:

    • When you use automated chat functionality (chatbots) to make an inquiry, provide feedback, or make another request, we may collect information about you such as your name and email address, your specific feedback or request, and information related to your use of our Services.
    • Petalens and our authorized service providers use cookies and other similar tracking technologies on our websites and Services including web beacons, pixels, and software tokens. These are described in our Cookie Notice.
    • Website usage data including engagement rate, the address of the previous web page that directed you to our website, browser type, session experience and replay, and mouse movements.
  • How do we use your information?
  • We use your information for the purposes described below:

  • Providing and securing our Services
    • We need to identify and authenticate our users to ensure, for example, that only those authorized users are able to use the Services for their organization, and to make changes to their accounts.
    • We use information that you provide when signing up to set up your account, process payments, contact you regarding the Services, and manage your account.
    • We use your contact information and information related to your request to respond to your inquiries, manage our contract with you, respond to your questions and requests, and send you updates and information about the Services.
    • We use logging and other data such as general location information—for example, the IP address of your browser or device, to help us manage the performance, security and compliance of the Services.
    • Where you have chosen to share your specific location information, we use this information to provide location based features, such as enabling you to share your location on your posts for Social Networks that support this functionality, and to use any functionality that relies on location information.
    • We analyze your information, including usage information, social media metadata, your feedback, support queries, and survey responses to identify issues and help us understand how you use the Services so that we can make improvements to our Services and to provide aggregated user analytics, insights and measurement reports.
    • We use Content, information that you send and receive through Social Networks, and other information from these Social Networks (such as your messages, posts, comments, images, advertising, and other material you curate on and upload to the Services) in order to provide the Services.
  • Communicating with you
  • We use your contact information where appropriate to send you information about our Services, events, marketing communications (consistent with your preferences—see “Marketing emails, advertising and website browsing” below), and job opportunities. We use email statistics, such as open rates, to assess the effectiveness of, and to make improvements to our communications. We also use engagement analytics to better understand your needs so that we can provide the information and services that would be more suitable for you.

  • Improving our websites and applications
  • We use information about you to help us understand usage patterns and other activities on our websites and applications so that we can diagnose problems and make improvements, including enhancing usability and security. We also use website personalization software to help us present information on our websites that may be more relevant to you, such as displaying resources applicable to your industry or organization size. If you choose to provide information about you, your usage of social media services and other feedback during telephone calls and other interactions to our customer support and sales teams, we may use, monitor, and record this information for training purposes, to make improvements to our internal sales and marketing processes, and to improve our Services.

  • What are your rights regarding the information about you?
    • Services information
    • When using our Services, you may access, update, or correct most of your Account information by logging in to your account to edit your profile or organization record. Via the the Help desk email (support@petalens.com) or via your account manager, you can also delete information related to a contact, which is an individual who has contacted you through these services. When you delete a contact, their conversation history, attachments, and contact attributes are permanently removed from these services. If you have requests that cannot be carried out by logging in to your account, such as accessing additional information or deleting information about you, for the Petalens services, please email our privacy team; Please note that we may need to retain certain information about you for as long as you maintain an account for our Services, to provide you with our Services, for record keeping purposes, for payment processing, to comply with our legal and regulatory obligations, to resolve disputes, or to enforce the Petalens terms of service. Requests to access, correct, update, or delete your information can be made in writing to our privacy team and will be handled within thirty (30) days unless they are unusually extensive or complex, in which case we will advise you of the expected timeline for handling your request. If you have authorized us to access your Social Network account to provide the Services, you may revoke this access at any time by following the instructions in our FAQ page. For example, if you have authorized us to access your information via the YouTube API services, in addition to our normal procedure for deleting stored data, you may revoke our access to your data via the Google security settings page, located here. You can contact our Support team for other general requests about your account by your preferred method listed here.

    • Marketing emails, advertising and website browsing
    • For marketing communications, you may opt out of marketing communications sent by Petalens by accessing our Preferences Management page, by clicking on the unsubscribe link in the marketing email you receive, or completing the unsubscribe form. Petalens participates in interest-based advertising (where you may have visited our websites or another website which allows us to display advertising relating to our Services). The Network Advertising Initiative has developed a tool that may help you understand which third parties have currently enabled cookies for your browser and how to opt out of those cookies. For more information and to opt out of interest-based advertising, you can visit this page. For more information on how to opt out of marketing cookies, review our Cookie Notice.

    • Who has access to your information?
    • Petalens does not rent or sell your information. We restrict access to your information to authorized employees and we do not share your information with third parties except in the circumstances explained below.

    • Employees and Authorized Contractors
    • Our employees and authorized contractors may need to access information about you when they require this information to perform their job. For example, a customer support representative would need access to your account to validate your identity and respond to your question or request; our email communications team would need access to your contact information to ensure this information is sent correctly and any unsubscribe requests are properly managed; and our security staff would need to review information to investigate attempted denial of service attacks, fraudulent account activity, or other attempts to compromise the Services.

      All our employees and contractors are required to agree to maintain the confidentiality and protect the privacy of your information.

    • Service Providers, Authorized Resellers, and Partners
    • We will share limited information about you to authorized service providers we use for marketing services, communicating with you, managing our customer database, the provision of professional services, and providing and managing the Services (including hosting data centers, securing our Services, and payment processing). We limit the number of service providers who are permitted to process your Content for the purpose of assisting us in delivering the Services. We refer to these service providers as "subprocessors" and they are listed on this page.

      Where you have purchased a service from an authorized reseller or partner, we may provide information about you to (and may receive information about you from) the reseller or partner as necessary to support your use of the service you purchased.

      When sharing your information with any of the above service providers, resellers and partners, we ensure they agree to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and only use your information to carry out the Services and your requests.

      We may also participate in and run marketing events (e.g. conferences, webinars, and provide resources) with sponsors and other organizations. Where the sponsors or other organizations wish to collect your information for their marketing purposes, while we may facilitate this (e.g. information may be collected on the same registration form), they will be doing so independently under their own policies. We will advise you and provide you an opportunity for you to share your information with the sponsors or other organizations for such purposes, either upon registration or during the event.

    • Social Networks and Third-Party Services
    • Where you are using our Services and have chosen to connect your Social Networks to the Services, or if you authorize a Third-Party Service to access your account, you are agreeing to provide information about you to the Social Networks and the Third-Party Services under their respective terms and privacy policies. For example, if you choose to connect your YouTube account to the Services, this connection uses YouTube’s API services, and the Google Privacy Policy (located here) will apply to you.

    • Customer Organizations
    • Where your employer or an entity has purchased Services on your behalf, we may disclose information about you such as your name and email address, and some usage information including whether a user has logged in to the Service, frequency of login, time spent using the Services, and enrollment and completion of Petalens Academy courses to assist your employer or the entity in managing its use and maximizing the value of the Services.

    • CSuccessor and Affiliated Entities
    • We may share information about you among Petalens-controlled affiliates and subsidiaries, and they will protect your information in a manner that is consistent with this Privacy Policy and where applicable, in accordance with the privacy policy specific to the entity. For information about the Heyday services and privacy, see the Heyday Privacy Policy. We may also disclose your information as part of a corporate transaction such as a merger or sale of assets. If we do, we will inform such entities of the requirement to handle your information in accordance with this Privacy Policy, or inform you that you are covered by a new privacy policy.

    • How do we safeguard your information?
    • Petalens maintains industry standard security safeguards to protect your information. This includes ensuring our employees receive appropriate security and privacy training and guidance so they are aware of the measures they need to implement to protect your information.

      Access controls are in place to limit access to your information to those who need it to perform their jobs. For example, information about you may be provided to our customer support specialists to help you with your requests. Individuals who are permitted to handle your information must adhere to confidentiality obligations.

      In general for the Petalens Services, we do not permanently store Content from Social Networks. Rather, when you login to the Services, we retrieve data from Social Networks in real time so that it is displayed in the platform for viewing during your session. We store other Content that you produce (such as draft Content for publication on Social Networks) so that you can easily access this material on the Services. Messages in Inbox are stored for 6 weeks to enable you to take any action required, such as replying to messages.

      Aggregated data is used by Petalens for analysis, product improvement, and troubleshooting purposes. In some cases, Content may continue to exist on the Social Networks even after you or we delete it from our Services, and you will need to contact the relevant Social Network directly if you want it to remove this Content.

      We retain your information as long as required to provide the Services requested by you, for record keeping purposes, to comply with our legal obligations, resolve disputes, and enforce the terms for the Services. After it is no longer necessary for us to retain information about you, or otherwise upon your request, we will dispose of it in a secure manner or anonymize the information.11. Changes to this Privacy Policy.

      We may make changes to this privacy policy at any time to reflect updates to our Services, applicable laws, and other factors. We will include a prominent notice on this website and/or our Services if we make any material changes, but we encourage you to stay informed by reviewing this policy periodically.

      We may also participate in and run marketing events (e.g. conferences, webinars, and provide resources) with sponsors and other organizations. Where the sponsors or other organizations wish to collect your information for their marketing purposes, while we may facilitate this (e.g. information may be collected on the same registration form), they will be doing so independently under their own policies. We will advise you and provide you an opportunity for you to share your information with the sponsors or other organizations for such purposes, either upon registration or during the event.

    • How to contact us ?
    • If you have any questions, concerns or feedback, please email our Privacy team and Privacy Officer/Data Protection Officer; or send a letter to:

      Petalens Inc. 34 Rue 17 Ennasr Z E LT 103, Tangier 90000, Morocco

      Attn: Petalens Privacy Team

      If we are unable to resolve your concerns, you also have the right to contact your local data protection authority.

3. Cookies

Petalens utilizes cookies on its website. By using our website, you consent to the use of cookies in accordance with Petalens SARL’s privacy policy.

Cookies are small files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

The information collected is used to optimize your experience on our website, analyze user behavior, and improve our services. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

For detailed information on the cookies we use and the purposes for which we use them, please refer to our Cookie Policy.

We reserve the right to update or change our Cookies Policy at any time. Any changes will be effective immediately upon posting on this page.

By continuing to use our website, you acknowledge and agree to the updated Cookies Policy.

If you have any questions or concerns about our use of cookies, please contact us at info@petalens.com .